Maria Nielsen

AllergyCertified, allergy-tested, hypoallergenic, gentle, clean, mild…

IF YOU HAVE ALLERGIES...

Navigating the world of makeup can be tricky if you have allergies or simply want to avoid unnecessary chemicals. So, what does it really mean when a brand claims their makeup is AllergyCertified? And can you trust that allergy-tested makeup is actually safe for sensitive skin? We're here to help guide you through it!

By law, product claims must be truthful and backed by evidence. They should be honest, reasonable, and easy to understand. However, there are often no strict rules about what such claims must include. That’s why even products marketed as “sensitive”, “mild”, or “gentle” can still contain allergenic fragrance ingredients.

You might often see the claim “dermatologically tested” on cosmetics. This means the product has been tested on humans under the supervision of a dermatologist. But as a consumer, it’s hard to know exactly what that entails. There are no clear requirements for how

TikTok trend alert! This blog post is dedicated to taking you on a ride through our all-time top #trending beauty products on TikTok and Instagram.

Let’s go back – back to the beginning... In spring 2023, these three darlings sold out at record speed – almost before they even hit the shelves. All thanks to social media – especially TikTok.

But what made them so popular back then, and why are they still in such high demand? It all started when cream blush, highlighter, and contour came back into the beauty spotlight. They regained cult status alongside the "clean girl aesthetic" trend, which is all about achieving a natural, dewy, and effortlessly radiant base.
This look is easiest to create using creamy textures that melt seamlessly into the skin and give off that fresh, young vibe. Neither cream products nor the "clean girl" aesthetic have gone out of style since – which is why our UP series continues to be a strong player in the makeup game.

But TikTok hasn’t just hyped the "clean girl"

Enhance Your Features with Well-Shaped Brows

Well shaped brows give your face instant character. With the right tools, it’s easy to create a natural look that highlights your best features effortlessly.